Two weeks into our Vietnam pilot, their first distributor meeting was already on the calendar. Here's the structural difference.

Wrong targeting, wrong creative direction, wrong follow-up model. We fixed all three and had a confirmed distributor deal with paperwork filed within 4 days of launch.

No English web presence, no local contacts, no prior international experience. What worked, what didn't, and what "qualified lead" means when your client has never dealt with international demand before.